SWIM SOUPS COLLECTION
Panera Bread
@VaynerMedia
According to a study from Panera Bread, "Over 70% of people say the hot weather does not stop them from eating soup." This led to one logical conclusion: the world needed a collection of soup-themed swim suits. Enter the Panera Bread "Swim Soup" Collection. The suits sold out immediately, and were featured in outlets like The Cut, Glamour, Good Morning America.com, Ad Age, ABC News.com, and more.
I was tasked with illustrating the broccoli cheddar suit and creating mockups for the collection, featuring two one-piece suits and two swim trunks.
CREDITS:
CD: Emma Sullivan
CD: Jason Moran
Creator: Hannah Campos
Photography: Panera Bread
