I PLAY ON MY PERIOD
U by Kotex
@VaynerMedia
U by Kotex teamed up with influential female athletes to declare "I Play On My Period", normalizing the conversation around menstruation and sports. In a stunt to put the spotlight on the WNBA, we partnered with the Minnesota Lynx's Courtney Williams and Natisha Hiedeman, a.k.a. "The StudBudz" to dye their trademark pink hair period red. We also collaborated with a multitude of other WNBA players to share their stories and what it means for them to play on their period.
I was tasked with designing the campaign lockup and logo treatment, designing merch for the athletes, concepting and script-writing supporting social content, as well as editing campaign assets.
CREDITS:
ECD: Jackie Blaze
CD: Victoria Treble
Senior Creator: Hannah Campos
Senior Creator: Jane Baduini
Senior Creator: Hannah Williams
Talent:
Courtney Williams, Natisha Hiedeman, Te-Hina Paopao, Nalyssa Smith, Gabby Williams, Veronica Burton, Breanna Stewart, Kelsey Mitchell
